Privacy Policy

4TRAC Consulting, LLC (“4TRAC,” “we,” “our,” or “us”), located at 303 Perimeter Center North, Suite 300, Atlanta, GA 30346, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at http://www.4tracconsulting.com, use our services, or interact with us.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Information We Collect

Information You Provide Directly

We may collect personal information you voluntarily provide when you:

• Submit a contact form or request a proposal
• Book a consultation through our Calendly scheduling link
• Email us at info@4tracconsulting.com
• Call us at (470) 409-4191
• Engage with us on social media platforms
• Subscribe to communications or newsletters

This information may include your name, email address, phone number, company name, job title, and any details you include in your messages.

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Pages visited, time on page, and referring URLs
• Device type and screen resolution
• Cookie data and similar tracking technologies

Third-Party Tools

We use the following third-party services that may collect information:

• Google Analytics / Google Tag Manager — website analytics and tag management
• Google Ads — advertising and conversion tracking
• Calendly — appointment scheduling
• WordPress — website content management platform

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and fulfill service requests
• Schedule and conduct consultations and discovery calls
• Deliver consulting services and fulfill contractual obligations
• Send operational updates, proposals, and project communications
• Improve our website experience and marketing effectiveness
• Analyze website traffic and measure advertising campaign performance
• Comply with legal obligations
• Protect against fraud and maintain site security

We do not sell your personal information to third parties. We do not use your data for automated decision-making that produces legal or similarly significant effects.

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and analyze site performance. Types of cookies we use include:

• Essential cookies — required for the website to function properly
• Analytics cookies — help us understand how visitors interact with the site (Google Analytics)
• Advertising cookies — track conversions from Google Ads campaigns
• Preference cookies — remember your settings and preferences

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality. For more information on opting out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout.

4. How We Share Your Information

We do not sell, trade, or rent your personal information. We may share information in the following limited circumstances:

• Service providers — trusted third parties who assist in operating our website or conducting our business (e.g., Calendly for scheduling, Google for analytics)
• Legal requirements — when required by law, court order, or government regulation
• Business transfers — in connection with a merger, acquisition, or sale of company assets, with appropriate confidentiality protections
• With your consent — for any other purpose disclosed to you at the time of collection

All third-party service providers are required to maintain the confidentiality of your information and are prohibited from using it for any purpose other than providing services to us.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Contact inquiry data is typically retained for 3 years. Client engagement data is retained for 7 years to comply with applicable business record requirements. You may request deletion of your data at any time (see Your Rights below).

6. Data Security

We implement commercially reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data in transit, access controls, and regular security reviews. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you
• Correction — request correction of inaccurate or incomplete information
• Deletion — request deletion of your personal information, subject to legal obligations
• Opt-out — unsubscribe from marketing communications at any time
• Portability — request a machine-readable copy of your data where applicable
• Restriction — request restriction of processing in certain circumstances

To exercise any of these rights, contact us at info@4tracconsulting.com. We will respond within 30 days.

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to delete personal information, the right to opt out of the “sale” of personal information (we do not sell personal information), and the right to non-discrimination for exercising your privacy rights. To submit a CCPA request, contact us at info@4tracconsulting.com.

9. Children’s Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at info@4tracconsulting.com and we will promptly delete it.

10. Third-Party Links

Our website may contain links to third-party websites, including Calendly, social media platforms (Instagram, Facebook), and Google services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: